INSIDE FRENCH FLORIST FRANCHISING
May 2025 Edition
Hello from the French Florist Franchise Development Team!
It’s been a successful start to 2025, with exciting growth, new franchise partners, and momentum building across the country. Whether you’re exploring the opportunity for the first time or have been following our journey for a while—this update gives you an inside look at where we’re headed.
Let’s take a look at what’s been happening!
IN THE NEWS:
ETA & THE ACQUIRING MINDS PODCAST
In January, our CEO, Michael Jacobson, was featured on the popular podcast Acquiring Minds, hosted by Will Smith. This show reaches an audience of entrepreneurs looking to buy and grow existing businesses— a concept known as Entrepreneurship Through Acquisition (ETA). Michael’s episode introduced French Florist to a new wave of prospective owners: f loral shop buyers looking to convert their stores into a French Florist franchise.
DISCOVERY DAYS: BEHIND THE PETALS
We’ve hosted four Discovery Days so far this year, and interest is rapidly growing.
- February: Welcomed 4 groups in Costa Mesa. Highlights included dinner with our Leadership Team and a fun hands-on session making our signature arrangement, the French Kiss
- March: A full house—7 groups from CA, TX, FL, and NC attended and participated in our “Day in the Life” tech and ops experience.
- April: Over 7 more groups joined us from CA, SC, FL, TX, and DC, and we loved every minute of connecting with them.
NOW OPEN: MANHATTAN BEACH, CA!
On January 6th, Kevin and Emily opened our first conversion franchise location (and second franchise overall). In 2024, they purchased an existing f lower shop near their home in El Segundo. The shop had been in business for about 15 years when they purchased it, but sales had been f lat for a number of years, so they reached out to us to see how French Florist could help them grow the business. We quickly got them on our platform and they’re doing well.
NOW OPEN: OR ANGE, CA!
On April 30th, Lisa and David Rezner officially opened our third franchise location in Orange, CA. This marks a major milestone as we continue to grow across Southern California.
Their shop is already buzzing with energy—and beautifully arranged blooms.
NEW FR ANCHISEES & TERRITORIES AWARDED
We’re thrilled to welcome these new partners into the French Florist Family:
January
- Kevin & Emily Atmore, Manhattan Beach, CA
February
- Mike Hengehold & Sue Albano, Sonoma, CA (Wine Country market)
- Alan & Annie Fu, San Clemente, CA
April
- Ryan & Samantha Garvey, Boca Raton, FL
- Arun & Martina Gajendran, San Diego, CA
- Yazeed AbouSaleh & Sam Suri, San Francisco, CA (3 territories)
Each of these owners brings passion and entrepreneurial energy to their local communities—and we can’t wait to see their shops bloom.
WHAT’S NEXT?
- More openings on the horizon in Sonoma and San Clemente
- Additional Discovery Days coming this summer
- Deeper dives into our conversion model for existing shop owners
Stay tuned as we highlight more stories and behind-the-scenes updates from our franchisees.
LET’S CONNECT
If you’re excited by what you see and want to explore the opportunity further, we’d love to talk.
Warmly,
Glenn Anderson
Chief Growth Officer
919.247.6658
glenn@frenchflorist.com