Aaron Holt serves as the Chief Operating Officer (COO) of French Florist, where he leads supply chain management, store development, corporate and franchise operations, and overall efficiency initiatives to solidify the company as the premier name in the floral industry. His strategic leadership ensures French Florist continues to set the standard for excellence in service and operational execution.

With well over a decade of experience in the floral industry, Aaron has done everything from hands-on, day-to-day floral work to managing multi-million-dollar floral event budgets. His deep understanding of both the creative and operational sides of the business allows him to drive innovation while maintaining the highest level of quality and efficiency.

Since joining French Florist, Aaron has overseen its remarkable expansion from a single corporate location to three thriving corporate stores, alongside a rapidly growing franchise arm. His commitment to operational excellence ensures that each store and franchise upholds the brand’s reputation for exceptional artistry and customer satisfaction.

Before joining French Florist, Aaron worked as a Production Director in the floral industry, where he managed large-scale floral production, including overseeing warehouse operations, inventory control, and logistics. He was responsible for coordinating high-profile floral events with floral budgets in the millions of dollars, overseeing the complex builds and handling everything from pre-production planning to on-site execution. Aaron’s expertise in delivering intricate floral designs with precision and efficiency allowed him to bring complex visions to life and create unforgettable experiences for clients.

Prior to his career in the floral industry, Aaron worked as an Audience Producer for multiple major studios, managing audience coordination for high-profile productions, including The Voice, Katie Couric Show, The Academy Awards, and MTV Video Music Awards—just to name a few. His ability to oversee logistics, manage large teams, and execute seamless live productions further honed his expertise in event operations and customer engagement.

With a track record of success in business operations, large-scale event production, and floral industry leadership, Aaron Holt continues to drive French Florist’s growth and excellence.