Jarrett Dube

Chief Marketing Officer

Jarrett Dube is a marketing executive with 20 + years of experience across the sports, technology, entertainment, CPG and lifestyle categories, both domestic and international across the world’s most iconic brands and agency partners including Samsung, Nike, Coca-Cola, American Express, ESPN, Caesars Sportsbook, Fanatics, Creative Artists Agency, Wieden + Kennedy, Grey Advertising & Digitas.

He spent four years in ESPN’s Consumer Marketing Division overseeing ESPN’s flagship “This is SportsCenter” campaign, ESPN’s “Is It Monday Yet” campaign when ESPN acquired the rights to Monday Night Football as well the NBA, MLB & College Sports. Jarrett went on to oversee Nike’s U.S. marketing efforts at Wieden + Kennedy including all “Just Do It” branded work, the 2008 Olympics Campaign, the Kobe “Car Jump” that took over culture, in addition to working with LeBron James and a host of other athletes across all of the Nike categories (Nike Football, Basketball, Baseball, Soccer, Men’s & Women’s Training, Livestrong).

Following that, he spent three years overseeing Nike’s marketing efforts for Greater China, post the 2008 Olympics helping make Nike the #1 brand across the region. At Creative Artists Agency, he then lead iconic brands such as Coca-Cola & Google, developing marketing strategies/campaigns that helped insert these brands into popular culture through non-traditional marketing efforts. Post CAA, Jarrett spent five years at Samsung leading its marketing efforts across Mobile, Services (Samsung Pay, Samsung Health), Connected Living & VR/360.

He then started his consultancy working with Caesars Sportsbook, Fanatics Betting & Gaming, eShare & iHeart Media. He was also the Chief Marketing Officer for TMRW Sports, where he developed the overall marketing strategy and brand for TGL, a new tech-infused golf venture co-founded by Tiger Woods and Rory McIlroy.

Jarrett’s work across these iconic brands has led to a myriad of awards at some of marketing’s most prestigious shows including Cannes Lions, the Effie’s & the One Show in addition to being a member of the leadership team at Samsung when the brand was awarded Marketer of the Year by Cannes in 2016.